Online Marketing Guru
To Made a Valuable Difference to The Growth of Online Marketing Industry. By Practicing Basic of Marketing Skill to Manage and Generate Revenues for a Category of Industry, Keep a Vigil on Competitor Activities, Anticipate and Pro Actively act on Customer Needs, Ensure Optimal Market Share, Establish, Maintain and Constantly Improve Relations with Clients.
Articles
The Art and Science of an Online Marketing
2010-02-01 22:22:00
In an advent of digital world, business strategies have been shifted towards more interactive, demand driven and consumer oriented business models. Marketers should think very informatively and out of box to create buzz around their target audiences. Prompted by volatile new consumer trends, convoluted media landscapes, and increasing pressure for accountability of every marketing dollar spent, marketers today are under the guns as never before today.A separation between art and science has long prevailed with the gap becoming wider in recent history thanks to the trend of growing specialization, i.e., focusing peoples’ talents on smaller and smaller areas of expertise. Art science is a concept initiated by David Edwards (professor of Biomedical Engineering at Harvard university) to fos
2010-02-01 22:22:00
In an advent of digital world, business strategies have been shifted towards more interactive, demand driven and consumer oriented business models. Marketers should think very informatively and out of box to create buzz around their target audiences. Prompted by volatile new consumer trends, convoluted media landscapes, and increasing pressure for accountability of every marketing dollar spent, marketers today are under the guns as never before today.A separation between art and science has long prevailed with the gap becoming wider in recent history thanks to the trend of growing specialization, i.e., focusing peoples’ talents on smaller and smaller areas of expertise. Art science is a concept initiated by David Edwards (professor of Biomedical Engineering at Harvard university) to fos
Evolution of Advertising and Media
2010-01-26 06:11:00
74% said "After interacting with companies or brands via new media, I generally have a more positive impression of the company or brand". (Consumers Demand Brand Interaction, October 2009)According to [Digital Brand Experience Study] findings, 65% of consumers report that a digital brand experience has changed their opinion (either positively or negatively) about a brand or the products and services a brand offers. For those brand marketers still neglecting (or underestimating) digital, it’s as if they’ve shown up to a cocktail party in sweatpants. (Razorfish Digital Brand Experience Study, 2009)64% of consumers have made a first purchase from a brand because of a digital experience such as a web site, microsite, mobile coupon, or email. No other medium has so impacted—or altered—t
2010-01-26 06:11:00
74% said "After interacting with companies or brands via new media, I generally have a more positive impression of the company or brand". (Consumers Demand Brand Interaction, October 2009)According to [Digital Brand Experience Study] findings, 65% of consumers report that a digital brand experience has changed their opinion (either positively or negatively) about a brand or the products and services a brand offers. For those brand marketers still neglecting (or underestimating) digital, it’s as if they’ve shown up to a cocktail party in sweatpants. (Razorfish Digital Brand Experience Study, 2009)64% of consumers have made a first purchase from a brand because of a digital experience such as a web site, microsite, mobile coupon, or email. No other medium has so impacted—or altered—t
Return Rates and Customer Satisfaction
2010-01-24 06:08:00
50.1% of online shoppers who placed items in their shopping carts did not go on to place an order. (Core Metrics, March 2009)94% of UK shoppers leave sites w/ inadequate customer service. (Econsultancy, July 2009)45% of UK online shoppers will leave a site if they don't find what they want on the first page. (Retail Bulletin, September 2009)With the use of customer Q&A, JC Whitney experienced a 23% decrease in product return rates on average. (JC Whitney, 2008)During the 2007 holiday season, consumers who recalled seeing customer reviews on a Web site reported 9% higher customer satisfaction levels, were 9% more likely to make a purchase and 8% more likely to purchase the next time they came to that site. (ForeSee Results, January 2008)Satisfaction for those who recalled customer revie
2010-01-24 06:08:00
50.1% of online shoppers who placed items in their shopping carts did not go on to place an order. (Core Metrics, March 2009)94% of UK shoppers leave sites w/ inadequate customer service. (Econsultancy, July 2009)45% of UK online shoppers will leave a site if they don't find what they want on the first page. (Retail Bulletin, September 2009)With the use of customer Q&A, JC Whitney experienced a 23% decrease in product return rates on average. (JC Whitney, 2008)During the 2007 holiday season, consumers who recalled seeing customer reviews on a Web site reported 9% higher customer satisfaction levels, were 9% more likely to make a purchase and 8% more likely to purchase the next time they came to that site. (ForeSee Results, January 2008)Satisfaction for those who recalled customer revie
Conversion Results
2010-01-20 05:56:00
Customer Stories campaign drove 13,000 new prospects for La-Z-Boy. (La-Z-Boy, 2009)Online shoppers who look at TripAdvisor reviews on the Hayes & Jarvis site book trips at double the rate of online shoppers who have not seen the TripAdvisor reviews, based on first four months after launch. (TripAdvisor, January 2008)Shoppers who browsed the site's new "Top Rated Products" page, which features products rated most highly by customers, had a 59% higher conversion rate than the site average and spent 16% more per order than other browsers of products. (Bass Pro Shops, June 2008)MarketingExperiments tested product conversion with and without product ratings by customers. Conversion nearly doubled, going from .44% to 1.04% after the same product displayed its five-star rating. (MarketingExpe
2010-01-20 05:56:00
Customer Stories campaign drove 13,000 new prospects for La-Z-Boy. (La-Z-Boy, 2009)Online shoppers who look at TripAdvisor reviews on the Hayes & Jarvis site book trips at double the rate of online shoppers who have not seen the TripAdvisor reviews, based on first four months after launch. (TripAdvisor, January 2008)Shoppers who browsed the site's new "Top Rated Products" page, which features products rated most highly by customers, had a 59% higher conversion rate than the site average and spent 16% more per order than other browsers of products. (Bass Pro Shops, June 2008)MarketingExperiments tested product conversion with and without product ratings by customers. Conversion nearly doubled, going from .44% to 1.04% after the same product displayed its five-star rating. (MarketingExpe
User-generated Content Beyond the Web
2010-01-18 05:59:00
By 2013, nearly 155 million US Internet users will consume some form of user-created content, up from almost 116 million in 2008. (eMarketer, 2009)The number of user-generated content creators will reach 114.5 million in 2013, up from 82.5 million in 2008. That will translate to 51.8% of US Internet users in 2013, up from 42.8% in 2008. (eMarketer, 2009)Over half (51.0%) of consumers are using the Internet before making a purchase in shops, educating themselves on the best deals available. (Verdict Research, May 2009)According to Forrester, nearly 45% of European Internet users say that in the past three months they have researched a product online and then bought it in a shop. (Forrester, March 2009)Online consumers are becoming precision shoppers. For every $1 spent online, $5.77 is infl
2010-01-18 05:59:00
By 2013, nearly 155 million US Internet users will consume some form of user-created content, up from almost 116 million in 2008. (eMarketer, 2009)The number of user-generated content creators will reach 114.5 million in 2013, up from 82.5 million in 2008. That will translate to 51.8% of US Internet users in 2013, up from 42.8% in 2008. (eMarketer, 2009)Over half (51.0%) of consumers are using the Internet before making a purchase in shops, educating themselves on the best deals available. (Verdict Research, May 2009)According to Forrester, nearly 45% of European Internet users say that in the past three months they have researched a product online and then bought it in a shop. (Forrester, March 2009)Online consumers are becoming precision shoppers. For every $1 spent online, $5.77 is infl
Consumer Demand for Ask & Answer
2010-01-15 04:57:00
Consumers say not being able to speak to anyone to answer questions is their number one frustration with online shopping (Opinion Research Point, April 2009)Researchers led by Jim Jansen, associate professor of information science and technology, and Twitter chief scientist Abdur Chowdhury looked at half a million tweets. 20% of them were apparently people 'asking and providing' product information. (Penn State study via Social Media Today, September 2009)Representatives from the e-tailing group and Ripple6 believe research results point to consumers' desires for more online communities where they can share recommendations and opinions about their purchases. (Manage Smarter, September 2009)92% shoppers have more confidence in info sought online vs. anything from a salesclerk or other sourc
2010-01-15 04:57:00
Consumers say not being able to speak to anyone to answer questions is their number one frustration with online shopping (Opinion Research Point, April 2009)Researchers led by Jim Jansen, associate professor of information science and technology, and Twitter chief scientist Abdur Chowdhury looked at half a million tweets. 20% of them were apparently people 'asking and providing' product information. (Penn State study via Social Media Today, September 2009)Representatives from the e-tailing group and Ripple6 believe research results point to consumers' desires for more online communities where they can share recommendations and opinions about their purchases. (Manage Smarter, September 2009)92% shoppers have more confidence in info sought online vs. anything from a salesclerk or other sourc
Consumer Demand for Ratings & Reviews
2010-01-09 22:47:00
When making purchase decisions, North American Internet users trust recommendations from people they know and opinions posted by unknown consumers online more than advertisements on television, on the radio, in magazines and newspapers, or in other traditional media. (Nielsen Online, April 2009)25% of search results for the world’s top 20 largest brands are links to user-generated content (Socialnomics, 2009)84% of consumers said they were more likely to check online for reviews prior to making a purchase compared to twelve months ago, according to a recent survey by Brand Reputation (Retail Bulletin, October 2009)Traditional social network ads fail to engage 96% of users; users "are looking for buyer reviews." (Telegraph UK, August 2009)97% of UK female Internet users research products
2010-01-09 22:47:00
When making purchase decisions, North American Internet users trust recommendations from people they know and opinions posted by unknown consumers online more than advertisements on television, on the radio, in magazines and newspapers, or in other traditional media. (Nielsen Online, April 2009)25% of search results for the world’s top 20 largest brands are links to user-generated content (Socialnomics, 2009)84% of consumers said they were more likely to check online for reviews prior to making a purchase compared to twelve months ago, according to a recent survey by Brand Reputation (Retail Bulletin, October 2009)Traditional social network ads fail to engage 96% of users; users "are looking for buyer reviews." (Telegraph UK, August 2009)97% of UK female Internet users research products
Marketer Demand for Ratings & Reviews
2010-01-09 04:53:00
Bazaarvoice looked across an aggregate of clients for products added to a site within the past year where the product feed was updated in the past 30 days; for products rated two stars (out of five) or below, 70% of the products have been pulled from the site, compared to a site average of 47%. And the products were pulled 24 days faster than the site average, for a 10% decrease in time on site. (Bazaarblog, October 2009)60% of Retailers use customer reviews; 55% say reviews are a priority in the coming year. (Shop.org, July 2009)Brands w/ highest "social media activity" (includes reviews) increased revenues by as much as 18%. (Media Post News, July 2009)69% of companies using Web 2.0 have gained measurable business benefits. (McKinsey Quarterly, September 2009)58% of the EG100 retailers i
2010-01-09 04:53:00
Bazaarvoice looked across an aggregate of clients for products added to a site within the past year where the product feed was updated in the past 30 days; for products rated two stars (out of five) or below, 70% of the products have been pulled from the site, compared to a site average of 47%. And the products were pulled 24 days faster than the site average, for a 10% decrease in time on site. (Bazaarblog, October 2009)60% of Retailers use customer reviews; 55% say reviews are a priority in the coming year. (Shop.org, July 2009)Brands w/ highest "social media activity" (includes reviews) increased revenues by as much as 18%. (Media Post News, July 2009)69% of companies using Web 2.0 have gained measurable business benefits. (McKinsey Quarterly, September 2009)58% of the EG100 retailers i
Power of Word of Mouth
2010-01-09 00:22:00
Most word of mouth is positive. Across all of Bazaarvoice US clients, 80% of product ratings are 4 or 5 stars out of 5. Across all of Bazaarvoice UK clients, 88% of product ratings are 4 or 5 stars out of 5. (“J Curve,” Bazaarvoice and Keller Fay)90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users. (Econsultancy, July 2009)Friends still play an important role in influencing consumers. Eighty-three percent of online shoppers said they are interested in sharing information about their purchases with people they know, while 74 percent are influenced by the opinions of others in their decision to buy the product in the first place. (Manage Smarter, September 2009)Online user reviews have the biggest influence on consumer electronics purc
2010-01-09 00:22:00
Most word of mouth is positive. Across all of Bazaarvoice US clients, 80% of product ratings are 4 or 5 stars out of 5. Across all of Bazaarvoice UK clients, 88% of product ratings are 4 or 5 stars out of 5. (“J Curve,” Bazaarvoice and Keller Fay)90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users. (Econsultancy, July 2009)Friends still play an important role in influencing consumers. Eighty-three percent of online shoppers said they are interested in sharing information about their purchases with people they know, while 74 percent are influenced by the opinions of others in their decision to buy the product in the first place. (Manage Smarter, September 2009)Online user reviews have the biggest influence on consumer electronics purc
Cloud Computing : Advantages, Types and Challenges
2010-01-07 04:16:00
Our 21st century society has become so used to change and new developments that genuinely progressive concepts are initially not recognized by many people. There is then a rush to implementation once the benefits become obvious. Visualization is a good example of this, with the technology being around for a decade before its benefits really became understood and appreciated.We are now on the cusp of a significant evolution in information technology, one which has the potential to completely change how organizational IT is provisioned, managed and protected. Welcome to cloud computing.What is cloud computing?There is some confusion, even amongst IT professionals, about what cloud computing is, but from SunGard Availability Services’ point of view it is a network which uses virtualization
2010-01-07 04:16:00
Our 21st century society has become so used to change and new developments that genuinely progressive concepts are initially not recognized by many people. There is then a rush to implementation once the benefits become obvious. Visualization is a good example of this, with the technology being around for a decade before its benefits really became understood and appreciated.We are now on the cusp of a significant evolution in information technology, one which has the potential to completely change how organizational IT is provisioned, managed and protected. Welcome to cloud computing.What is cloud computing?There is some confusion, even amongst IT professionals, about what cloud computing is, but from SunGard Availability Services’ point of view it is a network which uses virtualization