Manmeet Sabharwal\'s Weblog
Marketing Blog-What Say ?
Articles
Do Brands have finite lives ?-’Suggest a Post’ Series Part 1
2010-05-17 01:46:05
“This post has been written in response to ’suggest a post’ request by Ish(ish-bagga.blogspot.com).” We all have heard/studied/read about the Product Lifecycle(PLC).The concept says that Product like a human being has a finite life.It grows, matures and then dies. Lets take an example.Floppy Disk is no longer available now but it was a hot cake at one time.Even till 2001-02 floppies existed in market.The product just died. Brands on the other hand don’t exactly follow a life cycle.Brands can be immortal unless they commit suicide.Brand and product are closely related.A brand is nothing without a product or service but brand can evolve over the time. Continuing...
2010-05-17 01:46:05
“This post has been written in response to ’suggest a post’ request by Ish(ish-bagga.blogspot.com).” We all have heard/studied/read about the Product Lifecycle(PLC).The concept says that Product like a human being has a finite life.It grows, matures and then dies. Lets take an example.Floppy Disk is no longer available now but it was a hot cake at one time.Even till 2001-02 floppies existed in market.The product just died. Brands on the other hand don’t exactly follow a life cycle.Brands can be immortal unless they commit suicide.Brand and product are closely related.A brand is nothing without a product or service but brand can evolve over the time. Continuing...
Intel – Marketeers of Tomorrow !
2010-05-16 04:25:04
When i was doing my MBA in marketing,Intel’s Intel Inside campaign was my favourite campaign of all times.I was in love with the campaign.Many marketing books take it as a case study(on ingredient marketing). Now from past few months,Intel inside has changed to Intel-sponsors of tomorrow.I still miss Intel Inside as such but the new campaign is just awesome. Intel has been aggressive on this new campaign and even ads have been quite visible on Indian channels and even during IPL. The first ad that really came to people’s notice in India was the Ajay Bhatt Ad(Co-Founder of USB) After this ad a series of...
2010-05-16 04:25:04
When i was doing my MBA in marketing,Intel’s Intel Inside campaign was my favourite campaign of all times.I was in love with the campaign.Many marketing books take it as a case study(on ingredient marketing). Now from past few months,Intel inside has changed to Intel-sponsors of tomorrow.I still miss Intel Inside as such but the new campaign is just awesome. Intel has been aggressive on this new campaign and even ads have been quite visible on Indian channels and even during IPL. The first ad that really came to people’s notice in India was the Ajay Bhatt Ad(Co-Founder of USB) After this ad a series of...
Volkswagen Polo Campaign-Different and Insightful !
2010-05-14 12:24:39
I recently saw this new ad campaign of Volkswagen Polo.I was like WOW.The ads are very fresh.After Figo coming out with interesting ads highlighting the features of their car,Polo takes a step ahead and actually demonstrates the features in a fun manner. The ads are customer oriented.Whenever a new car(or product) is launched a potential customer has a lot of unanswered questions in his mind. What is the mileage ? What are the safety measures ? What are the specs ? What are the extra features in this car ? Rather than just building a story around the car or concenterating on the...
2010-05-14 12:24:39
I recently saw this new ad campaign of Volkswagen Polo.I was like WOW.The ads are very fresh.After Figo coming out with interesting ads highlighting the features of their car,Polo takes a step ahead and actually demonstrates the features in a fun manner. The ads are customer oriented.Whenever a new car(or product) is launched a potential customer has a lot of unanswered questions in his mind. What is the mileage ? What are the safety measures ? What are the specs ? What are the extra features in this car ? Rather than just building a story around the car or concenterating on the...
Ford Figo Ads-Feel the freshness !
2010-04-13 10:48:17
Ford has recently come up with their new small car called Figo.Initial reports are good.We see a lot of ads of Ford Figo on TV.There is a feel of freshness to the whole campaign of Figo. Many a times when these giants launch cars in India they go for so called safe methods like hiring popular Brand Ambassadors(Ford did it with Fiesta when they brought Abhishek Bachchan) or they go with flashy zooming ads like what Chevrolet Beat did.But sometimes they miss the point that they need to CONNECT with the customer(read potential customer).They need to tell what the car is all about,what...
2010-04-13 10:48:17
Ford has recently come up with their new small car called Figo.Initial reports are good.We see a lot of ads of Ford Figo on TV.There is a feel of freshness to the whole campaign of Figo. Many a times when these giants launch cars in India they go for so called safe methods like hiring popular Brand Ambassadors(Ford did it with Fiesta when they brought Abhishek Bachchan) or they go with flashy zooming ads like what Chevrolet Beat did.But sometimes they miss the point that they need to CONNECT with the customer(read potential customer).They need to tell what the car is all about,what...
The 3D TV Wars-Samsung,LG,Sony !
2010-04-03 08:27:21
3D is the new buzz word these days.Avatar has given this word to the world.Now everything is 3D.People are obsessed with the word.3D games,3D movies,3D videos and now the new entrant in India 3D TV. LG,Samsung,SONY all have begun to aggressively market the new concept.In the ongoing IPL we daily see Akshay Kumar telling us about the LG 3D TV.Samsung also has come up with its commercial for 3D range. SAMSUNG AWESOME 3D commercial Samsung too have come out with their 3D TV commercial.SONY too is not far behind. But what exactly is 3D TV ? Is the audience ready for it ? Is...
2010-04-03 08:27:21
3D is the new buzz word these days.Avatar has given this word to the world.Now everything is 3D.People are obsessed with the word.3D games,3D movies,3D videos and now the new entrant in India 3D TV. LG,Samsung,SONY all have begun to aggressively market the new concept.In the ongoing IPL we daily see Akshay Kumar telling us about the LG 3D TV.Samsung also has come up with its commercial for 3D range. SAMSUNG AWESOME 3D commercial Samsung too have come out with their 3D TV commercial.SONY too is not far behind. But what exactly is 3D TV ? Is the audience ready for it ? Is...
Soul Pickles – Food of Desire ?
2010-04-01 14:20:34
Few days back i saw these hoardings in Bandra,Mumbai. I looked closely and took a picture of it too. These hoardings looked well designed,colorful and of some luxurious product.But when i saw the product a bit closely.I saw that Soul was a brand of pickles. I could not believe that this actually is an ad for a pickle brand.But after looking at it to the extent that bystanders started to see me with the same expression i was looking at the hoarding,I was confirmed that it is a pickle ad. I came home and searched the net regarding them but failed to find any...
2010-04-01 14:20:34
Few days back i saw these hoardings in Bandra,Mumbai. I looked closely and took a picture of it too. These hoardings looked well designed,colorful and of some luxurious product.But when i saw the product a bit closely.I saw that Soul was a brand of pickles. I could not believe that this actually is an ad for a pickle brand.But after looking at it to the extent that bystanders started to see me with the same expression i was looking at the hoarding,I was confirmed that it is a pickle ad. I came home and searched the net regarding them but failed to find any...
Nimbooz,LMN or Minute Maid-Whose lemon is it anyway ?
2010-03-31 03:35:48
In recent times,we have seen a kind of rise in number of lemon based drinks in India.All the beverage makers are moving towards health based drinks as the consumer is demanding that. Coca Cola,Pepsi,Parle Agro all have jumped in the pool with brands Minute Maid Lemon,Nimbooz and LMN respectively. Nimbooz was the first brand that was launched in market which was positioned as natural lemon refresher.I was positioned as asli indian,asli nimbu(Real Indian,Real Lemon). Then came LMN,from the house of Parle Agro,which also positioned it as lemon based refreshing drink. Now few days back,Coca Cola too entered the battle with the lemon flavour of...
2010-03-31 03:35:48
In recent times,we have seen a kind of rise in number of lemon based drinks in India.All the beverage makers are moving towards health based drinks as the consumer is demanding that. Coca Cola,Pepsi,Parle Agro all have jumped in the pool with brands Minute Maid Lemon,Nimbooz and LMN respectively. Nimbooz was the first brand that was launched in market which was positioned as natural lemon refresher.I was positioned as asli indian,asli nimbu(Real Indian,Real Lemon). Then came LMN,from the house of Parle Agro,which also positioned it as lemon based refreshing drink. Now few days back,Coca Cola too entered the battle with the lemon flavour of...
Pepsi-The Game-Will Youngistaan Engage ?
2010-03-28 11:40:28
‘Wow’ is the favorite word of Pepsi these days.Last time around it was ‘Youngistaan’.Now these both words have combined to from ‘Youngistaan ka wow’. The campaign was launched on March 1.There were OOH ads all over the cities,then came the commercial featuring Ranbir Kapoor. Then just 2 3 days back,Pepsi launched the next commercial,Pepsi-The Game featuring Ranbir Kapoor and surprisingly Sanjay Dutt who i thought was content with Ads like Navaratan Tel and Goa Pan Masala . The ad is a teaser to the Pepsi Game which starts soon.The campaign actually features a game in which the customers( or people watching TV) will help...
2010-03-28 11:40:28
‘Wow’ is the favorite word of Pepsi these days.Last time around it was ‘Youngistaan’.Now these both words have combined to from ‘Youngistaan ka wow’. The campaign was launched on March 1.There were OOH ads all over the cities,then came the commercial featuring Ranbir Kapoor. Then just 2 3 days back,Pepsi launched the next commercial,Pepsi-The Game featuring Ranbir Kapoor and surprisingly Sanjay Dutt who i thought was content with Ads like Navaratan Tel and Goa Pan Masala . The ad is a teaser to the Pepsi Game which starts soon.The campaign actually features a game in which the customers( or people watching TV) will help...
Videocon Mobile Services – Where is the differentiation ?
2010-03-28 10:34:12
Videocon is creating a lot of buzz off late.First new logo then then D2H then mobile and now mobile services.Videocon has become the 13th mobile operator in India.There was a time when people just knew Airtel and Hutch(Orange) or at max Reliance(for CDMA) but now times have changed.Competition is intense. But will number 13 prove lucky for Videocon ? The Videocon Group launched GSM services in Chennai on Thursday. The company plans to roll out services in 100 cities and towns in the next 100 days and be a pan-India player by the end of September. One interesting thing that i noticed is...
2010-03-28 10:34:12
Videocon is creating a lot of buzz off late.First new logo then then D2H then mobile and now mobile services.Videocon has become the 13th mobile operator in India.There was a time when people just knew Airtel and Hutch(Orange) or at max Reliance(for CDMA) but now times have changed.Competition is intense. But will number 13 prove lucky for Videocon ? The Videocon Group launched GSM services in Chennai on Thursday. The company plans to roll out services in 100 cities and towns in the next 100 days and be a pan-India player by the end of September. One interesting thing that i noticed is...
Godrej GoJiyo-The new Indian Social Media !
2010-03-21 07:54:29
In the new season of IPL 2010,many companies have come out with commercials on their latest product offerings.Within those ads,one series of teaser ads which stood out was GoJiyo from Godrej. The ads served the purpose,the buzz was created,people were curious to know what GoJiyo exactly was.Yesterday during the Mumbai Indians vs RCB match,i saw the complete ad for gojiyo.Have a look ! I was highly impressed with the ad and so was my friend.We started to speculate what it exactly was.The concept seemed similar to secondlife.com which was started a few years back and has now become internet’s largest 3D virtual world community. The...
2010-03-21 07:54:29
In the new season of IPL 2010,many companies have come out with commercials on their latest product offerings.Within those ads,one series of teaser ads which stood out was GoJiyo from Godrej. The ads served the purpose,the buzz was created,people were curious to know what GoJiyo exactly was.Yesterday during the Mumbai Indians vs RCB match,i saw the complete ad for gojiyo.Have a look ! I was highly impressed with the ad and so was my friend.We started to speculate what it exactly was.The concept seemed similar to secondlife.com which was started a few years back and has now become internet’s largest 3D virtual world community. The...